Found Money: How to Diagnose Your Leaky Funnel and Stop Losing Revenue

  • Demonstrating that even successful retailers are losing sales from interested customers, and most have very little understanding what went wrong
  • Visualizing where merchants are losing customers in the payment stack, and understanding the lifetime value those would-be customers represent
  • What does effective automating order management through gathering in-house data and working with third-party payment vendors look like?
  • Walking through ways to paint a clear picture of your revenue funnel to close gaps, clear bottlenecks, and keep customers happily moving from interest to purchase to delivery

J. Bennett
VP, Operations and Corporate Development

J. Bennett is the VP of Operations and Corporate Development at Signifyd, where he leads a global cross-functional team to deliver on Signifyd’s guaranteed value proposition and explore, design and execute new opportunities in the payments, risk, and ecommerce spaces. He previously served as Signifyd’s Chief of Staff while it scaled from 100 to 250 employees and more than doubled its revenue.

Prior to joining Signifyd, Bennett practiced law at Wilson Sonsini Goodrich & Rosati and advised clients–including Signifyd–ranging in size and sophistication from newly incorporated ventures to Alphabet through rapid growth cycles and corporate transactions, including more than $1B in public and private fundraising or investments and more than $15B in acquisition or divestiture of assets. In prior professional lives, he founded and closed a machine learning ed-tech startup, taught special education math in the Bronx, and had a film accepted to the Rome International Film Festival.

Signifyd was founded to make fraud-free e-commerce available to every business. Signifyd solves the challenges that growing e-commerce businesses persistently face: billions of dollars lost in chargebacks, customer dissatisfaction from mistaken declines, and operational costs due to tedious, manual transaction investigation. As the world’s largest provider of Guaranteed Fraud Protection, Signifyd provides a 100 percent financial guarantee against fraud and chargebacks on every approved order. This effectively shifts the liability for fraud away from e-commerce merchants allowing them to increase sales and open new markets while reducing risk. Signifyd is in use by multiple companies on the Fortune 1000 and Internet Retailer Top 500 list.

Signifyd has been recognized by Forbes as one of 50 Most Innovative Companies in Fintech, by Bloomberg as one of the Most Promising Startups, and by Red Herring as one of North America’s Top 100 Most Exciting and Innovative Private Technology Companies. Signifyd’s unique culture has earned the company recognition as one of Inc.’s Best Workplaces, Entrepreneur’s Top Company Cultures, and one of the Best Places to Work in the Bay Area by the San Francisco Business Times and the Silicon Valley Business Journal. Signifyd is headquartered in San Jose, CA.