Category

MARKETING

VIDEO, MARKETING

Building Practical AI Workflows for Marketing

Calen Holbrooks, Head of Marketing at Airtable, shares how marketers can use AI powered workflows to transform their go-to-market strategies. He demonstrates how teams are leveraging Airtable to research audiences, generate creative concepts, and synthesize feedback automatically—turning everyday marketing data into continuous, scalable insight.

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VIDEO, MARKETING

AI in the Trenches: Practical Steps Every CMO Should Know

Grant McDougall, CEO of BlueOcean, shares how CMOs can turn agentic, context-driven AI from an experiment into a core growth driver. He outlines practical steps for integrating AI into strategic planning, personalization, and campaign optimization—ensuring every AI decision aligns with brand strategy, customer insight, and measurable business outcomes.

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