Exploring Puma’s AutoStore: Rising to a Challenge and Setting the Bar

  • Highlights in building the AutoStore: Shared challenges and successes
  • Maintaining agile and flexible operations with customer expectation in mind
  • Balancing distribution efficiency with innovation
  • Automation as a critical business piece

Nicole Barrasso
VP, Warehouse Distribution & Supply Chain Projects
PUMA North America, Inc.

Nicole Barrasso is VP, Warehousing Distribution & Supply Chain Projects at PUMA North America, Inc., the U.S. subsidiary of PUMA SE. Since 1948, PUMA SE markets, sells and distributes sport lifestyle apparel, footwear and accessories globally.

Her twenty-year background in strategy, supply chain and project management is the hybrid approach she applies to day-to-day execution of 50m+ units in and out of the distribution network of PUMA NA. Since joining PUMA in 2010, Nicole commits to delivering sustainable and scalable process improvement that make customers happy in the fulfillment of e-commerce, wholesale and retail stores.

When out of the office, Nicole is with her family at one of her two children’s sporting events or baking in her hometown in Massachusetts.