Accurately Describing a Product’s Environmental Footprint and Enabling Informed Consumer Purchasing Decisions

  • Exploring how L’Oréal has committed to a sustainable business model through the engagement of their consumers
  • In order to meet growing consumer expectations, L’Oréal is creating a fundamental shift in how they communicate product sustainability throughout their activities
  • Challenges and opportunities with product impact labeling and how it sets company action plans to continually improve a product’s environmental profile

Case Study: Using principles of environmental science and full life-cycle analyses, L’Oréal’s Product Impact Labeling system demonstrates the capacity to support consumer desires to make more informed purchasing decisions and foster a culture of greater brand transparency.

Marissa McGowan
Chief Sustainability Officer

Marissa Pagnani McGowan is L’Oréal’s Chief Sustainability Officer for North America, where she stewards the company’s sustainability platform, L’Oréal For The Future. Marissa is responsible for overseeing the company’s transformation into a purpose-led organization for its people, for the planet, and for the consumer. In this role, Marissa focuses L’Oréal on sustainability, corporate philanthropy, human rights, and social impact. She is a member of the Strategic Committee for the North America zone, reporting to the CEO of L’Oréal USA and President of North America zone, and is also a member of the company’s worldwide Corporate Responsibility leadership team. Marissa also serves on the Board of Directors of Cradle to Cradle’s Products Innovation Institute.

Marissa comes to L’Oréal from PVH Corp, one of the world’s largest global apparel companies, where she served as Chief Sustainability Officer. At PVH, she led a global team responsible for the inception and implementation of PVH’s Corporate Responsibility strategy, which included priorities across environmental sustainability and human rights. Marissa has served on the Steering Committee of the Global Fashion Agenda and on the Boards of the Accord on Fire and Building Safety in Bangladesh, and the Fair Labor Association. She started her career as a lawyer focused on international mergers and acquisitions and corporate compliance with Skadden Arps in New York and London. She received undergraduate and law degrees from Georgetown University.