Accurately Describing a Product’s Environmental Footprint and Enabling Informed Consumer Purchasing Decisions

Exploring how L’Oréal has committed to a sustainable business model through the engagement of their consumers In order to meet growing consumer expectations, L’Oréal is creating a fundamental shift in how they communicate product sustainability throughout their activities Challenges and opportunities with product impact labeling and how it sets company action plans to continually improve a product’s environmental profile Case Study: Using principles of environmental science and full life-cycle analyses, L’Oréal’s Product Impact Labeling system demonstrates the capacity to support consumer desires to make more informed purchasing decisions and foster a culture of greater brand transparency. — Marissa McGowan Chief…

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