Abundance of IQ, Scarcity of EQ – The Criticality of Leadership in an AI World

  • Discussing the importance of on-shelf availability to consumers and how it enables more strategic decisions across the full supply chain
  • Sharing real time examples and strategies P&G employs to ensure full product availability to the shelf
  • Addressing common challenges in maintaining on-shelf availability such as disruptions, variability and logistics constraints and how P&G approaches
  • Exploring emerging trends and technologies in supply chain management, such as AI and advanced analytics that P&G leverages to optimize the supply chain

Fares Sayegh
SVP Product Supply Procter & Gamble Fabric Care
Procter & Gamble


Fares “rallying cry” for his organization is #BreakingRecordsTogether, as he believes in achieving ambitious goals through strong collaboration and sharing, through building skills and confidence, and through being openminded to technical evolutions that help  businesses & organizations to serve consumers better than ever before.

Fares leads the global Product Supply Organization of P&G’s biggest business, producing world-class Fabric-Care products and serving consumers around the world. After starting his P&G career 35 years ago in the Dammam plant, he led 4 different P&G plants in Yemen, South Africa, Saudi Arabia and Egypt, before broadening his scope as the Product Supply Director of P&G’s Central Europe, Middle East & Africa & Western Europe regions.

After this, Fares led P&G’s Global Ambi Pur Division as General Manager, bringing in his extensive Supply Chain-, Business- and Consumer experience. Before taking on his current role as Global Leader of Fabric Care Product Supply, Fares led P&G’s European Supply Chain organization for 10 years, developing the Product Supply function to automate and digitize the end-to-end planning systems as he led in parallel the in Global Business Services and IT for supply planning.