Retail Happens Everywhere: Driving Sales in a Mobile World

  • Exploring today’s mobile-first society and its fundamental shift in consumer behavior
  • Offering optimal choices for where customers discover and purchase products and services
  • How has mobile changed the consumer journey and omni-channel shopping experiences?
  • Sharing the ways existing and emerging technologies and marketing strategies will enable retailers to win the mobile-first customer

Omar Zayat
Head of Industry, Enterprise eCommerce

Omar Zayat is a Head of Industry for Facebook‘s eCommerce vertical, a vertical he has focused on for nearly 5 years. He leads a team that manages some of the largest, most strategic eCommerce marketing partnerships at Facebook. Omar has been with Facebook for over 6 ½ years, and during this time he has overseen account teams and worked directly with the largest advertisers across eCommerce, Gaming, Entertainment, and Digital Disruptors.

Omar’s previous experience includes 2 years in strategy and sales at Yahoo and over 4 years in a finance sector. Omar has an MBA from UC Berkeley and a BA in economics from Ohio University.