From the Consumer’s Perspective

  • What do consumers understand about food safety?
  • What is important to your consumer?
  • Exploring effective communication strategies to convey food safety messaging to your consumer

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Jim Rogers
Director of Food Safety Research and Testing
Consumer Reports

James. E. Rogers, Ph.D. is the Director of Food Safety Research and Testing at Consumer Reports. He is responsible for leading the food safety and sustainability operations of the organization, including food testing, data analysis, and risk and safety assessments for various foods. Prior to joining Consumer Reports, Dr. Rogers held various positions at the USDA Food Safety Inspection Service. This includes serving as the Designated Federal Official for the National Advisory Committee for the Microbiological Criteria for Foods, the Director for Baseline Studies and as Senior Advisory for Food Safety and Nutrition for the USDA Office of the Chief Scientist.

Dr. Rogers received his Bachelor of Science degree in Medical Microbiology and Bacteriology from Ohio University in 1981, his Masters in Microbiology from Miami (Ohio) University in 1983, and his Doctorate in Microbiology and Immunology from the University of Michigan in 1993.

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