Public Awareness

What do consumers understand about food safety? What is important to your consumer? Exploring effective communication strategies to convey food safety messaging to your consumer — Jim Rogers Director of Food Safety Research and Testing Consumer Reports James. E. Rogers, Ph.D. is the Director of Food Safety Research and Testing at Consumer Reports. He is responsible for leading the food safety and sustainability operations of the organization, including food testing, data analysis, and risk and safety assessments for various foods. Prior to joining Consumer Reports, Dr. Rogers held various positions at the USDA Food Safety Inspection Service. This includes serving…