The Power of the Portfolio

  • VF Corporation owns and manages a highly intentional portfolio of active-lifestyle brands in the areas of outdoor, active, workwear and streetwear, with each brand playing a specific role.
  • VF actively manages its portfolio with a systematic approach to evaluating strategic, ownership and financial parameters.
  • The company’s globally integrated business backbone and strategic capabilities support consistent, sustainable and profitable growth across its brand portfolio
  • Operating model choices drive speed and agility while at the same time ensuring scale and leverage

Matt Puckett
VF Corporation

Puckett, 47, recently marked his 20th anniversary with VF. He joined the company in 2001 as a Senior Accountant in the finance organization. In the following years Puckett held a series of finance roles with increasing responsibility, including being appointed in 2009 as CFO of VF’s Sportswear Coalition, which comprised the Nautica® and Kipling® brands.

Immediately following VF’s 2011 acquisition of the Timberland® brand, Puckett was appointed CFO of Timberland® and was integral in helping to guide the brand’s successful integration into VF. In 2015, he was named CFO of VF International, a role that took him to VF’s European headquarters in Stabio, Switzerland, where he was responsible for all aspects of financial management for VF’s business across the EMEA and Asia Pacific regions. Puckett returned to the U.S. in 2019 and has been serving as VF’s Vice President, Global Financial Planning & Analysis before being appointed to CFO.