The Power of the Portfolio

VF Corporation owns and manages a highly intentional portfolio of active-lifestyle brands in the areas of outdoor, active, workwear and streetwear, with each brand playing a specific role. VF actively manages its portfolio with a systematic approach to evaluating strategic, ownership and financial parameters. The company’s globally integrated business backbone and strategic capabilities support consistent, sustainable and profitable growth across its brand portfolio Operating model choices drive speed and agility while at the same time ensuring scale and leverage — Matt Puckett EVP and CFO VF Corporation Puckett, 47, recently marked his 20th anniversary with VF. He joined the company…

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