A New Era of Loyalty Powering the Future of Customer Experiences
Amanda Bailey, Vice President of Customer Marketing & Loyalty at Lowe’s Companies, Inc., shares how Lowe’s is redefining loyalty for a new era of personalized, omnichannel customer experiences. She explores how AI, digital tools, and data-driven marketing strengthen value propositions, deepen engagement, and empower customers—while navigating evolving expectations, privacy challenges, and the future of long-term loyalty.
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