Panel: Are We Embracing the 4th Industrial Revolution the Right Way?

  • How should we as leaders within our organizations incorporate these new tools and technologies into the work our people do every day?
  • What does an analytics-driven decision-making process where Big Data is the visualizer and enabler of change really look like?
  • Setting realistic goals: What do we want to be able to do in terms of communication, collaboration, and visualization with these new tools?
  • Discussing how Digital Supply Chain insights can balance product availability while managing inventory levels and improving cost to serve
  • Is improvement across the board possible? Working towards continuous process excellence and driving reduced lead times to serve more customers in less time


Elliott Rodgers, the Senior Vice President, Logistics of Ulta Beauty, leads retail and ecommerce distribution and transportation for the United States’ largest beauty retailer. During his four years at Ulta, he has led the transformation of the supply chain in support of Ulta’s strategic imperatives. Prior to joining Ulta, Elliott held operational leadership roles spanning, retail, hospitality, and financial services at Target, Citibank, and the United States Army. As an Army Officer, Elliott served in various assignments including leading logistics support operations for humanitarian service missions. Elliott holds a B.S. in Political Science from the United States Military Academy at West Point, and an MBA from the Harvard Business School. He is a recipient of the Corporate Values Award from Target Corporation and the Honorable Order of Saint Martin for distinguished military leadership in logistics.


Linsey Vasilenko, Logistics Director, North America, Global Supply Chain for Schneider Electric, is responsible for transportation in North America for Schneider Electric. She is currently leading the group to a world class organization through strategic carrier alliances, collaboration across the supply chain and high performance culture. Previously Linsey led the Global Costing Organization at Schneider Electric transforming the negotiation approach. Linsey has worked across Supply Chain Management at Raytheon Space & Airborne Company and IBM. Linsey is a Michigan State Alumni in Supply Chain Management and earned her MBA at Thunderbird School of Global Management. In her free time, she enjoys quality time with family and friends.

Lisa Cotter, Sr. Director, Reverse Logistics of Best Buy, has over 20 years of experience leading all areas of Supply Chain.  Her current position is Sr. Director of Reverse Logistics where she is the lead for two complex cross functional end to end Lean projects as well as leads Reverse Logistic at 3rd Parties, Reverse Sales and Operational Planning, End of Life Inventory Management, After Sales Vendor Programs, and Development of New System and Process Capabilities.  Prior to this role, she had leadership roles in Distribution Management, Inventory Management, Process and System Design, Supply Chain Network Design, and Facility Design at Best Buy, Musicland, and Hewlett Packard.  She holds a Bachelor of Science in Industrial Engineering from Iowa State University and a Master of Science from Stanford University in Industrial Engineering.

Mark Pizov, Director, Global Sales & Operations Planning of US Steel Corporation, is responsible for demand plan consolidation as part of S&OP process for US Steel’s North America Flat Rolled products business unit (NAFR). Responsible for infrastructure support of NAFR S&OP team (tools and processes).  US Steel global inventory program owner.