Delivering food safety and quality has always been paramount, and it’s becoming ever more complicated as producers work to meet consumer demands for exotic ingredients, complex flavor profiles and fewer additives.
On top of seeking new, exciting products, today’s consumers are keenly interested in how their foods are produced and sourced, making expectations for traceability and transparency more prevalent than ever.
Gone are the days when manual logbooks could do the job. New demands call for a new approach, and there’s simply no way to move forward and without embracing new technology.
In this interview, we will explore how cutting-edge technologies, like artificial intelligence, smart machines and robots, can help your brand differentiate with next-generation products that deliver on consumer demands for flavor, quality and transparency.
VP of Marketing, Tetra Pak U.S. and Canada
Tetra Pak Inc.
Pedro tracks category, packaging and industry trends for dairy, dairy alternatives, juice, nutritionals and food. He also develops growth strategies and implements strategic marketing plans to achieve growth goals. Pedro has 18 years of experience in the food and beverage industry, working in many different areas including sales, innovation and marketing for both equipment and packaging. He has been with Tetra Pak since 2000 and most recently served as Marketing, Category and Portfolio Director in the Processing Systems Division for Tetra Pak North, Central and South America. Pedro received his MBA from Fundação Getulio Vargas and a bachelor’s degree from Universidade Paulista, both in Brazil.