Digital Supply Chain

Sidra is a mechanical engineer and a supply chain enthusiast with 18 years of experience in manufacturing and planning across multiple geographies including Asia, Europe, and the Americas.

After starting her career in manufacturing with Unilever, Sidra joined Philip Morris International in 2017. Since, she has held various positions in operations and supply chain, thereby proactively contributing to achieving the company’s vision of delivering a smoke-free future. In response to global supply chain disruptions, she has been involved in supply chain transformation projects, the deployment of SC solutions, and associated change management.

In her current role as Director Operations Customer Services Americas (Supply Chain), Sidra’s main focus area is ensuring service superiority in markets with high innovation portfolios. Her key focus areas are: planning and response, loss elimination across the value chain (B2B & B2C) and in-market customer collaboration programs at the same time driving efficiencies through cost to serve.

Sidra is passionate about working in dynamic business environments and companies geared towards transformation that drive strong execution strategies. Her areas of expertise are strategic manufacturing, setting new processing support downstream supply chain programs like customer collaboration. She is also a coach in Total Productive Maintenance (TPM) and World Class Manufacturing (WCM) with expertise in loss elimination and cost and cash deployment.