Cost

Do you really know your customer? Results of a recent survey conducted by Radial reveal that ecommerce consumers are most concerned with convenience and they are willing to make trade-offs based on cost, speed, reliability and eco-friendliness. This session will explore why and when you should offer two-day delivery based on understanding your customer wants and needs. We will explore the trade-offs and decisions in balancing consumer expectations of order quality customer experience, consumer cost, quick shipping, fast delivery versus the cost to the retailer for fulfillment, transportation, inventory carrying, inventory mark downs, etc. The session will explore real world…