Rapidly Create Value: Driving Impact Across the Enterprise

  • Explore how industrial connectivity and real-time data analytics can transform your industrial data into faster business decisions
  • Connect your machines, employees, products, and processes—gaining a holistic perspective across the value chain
  • Deliver accurate product and process information to the right person, at the right time, in the right context
  • Leverage new technologies to improve efficiency and maximize revenue growth for your business

Craig Melrose
EVP, Digital Transformation Solutions

Craig Melrose is the Executive Vice President of Digital Transformation Solutions at PTC. In this role, Craig works to build customer-facing, (operationally transformative) solutions that incorporate PTC’s industry-leading CAD, PLM, IoT, and AR technologies. His responsibilities include interacting directly with the customers to develop, scale, and roll out tailored industry 4.0 programs based on their unique operational excellence goals and needs.

Prior to joining PTC, Craig served as a Partner at McKinsey & Company for over 20 years, leading numerous operations and digital transformation initiatives, working directly with customers to understand their challenges, and identifying both tactical and strategic solutions globally and across dozens of industries. Throughout his career, he has helped companies dramatically enhance their factory automation strategies, including Toyota Motor Manufacturing, where he led the improvement of the Toyota Production System and Toyota’s operating performance through the introduction of new products across North America.


Our unique portfolio of CAD, PLM, IoT, and AR technologies—delivered on-prem, hybrid, and SaaS—creates a closed loop between the digital and physical worlds to transform how everything around us is engineered, manufactured, and serviced. This digital thread enables continuity of data across departments and fosters collaboration across functions, empowering the people who are involved at every step.

PTC’s best-in-class technology enables industrial customers, from industrial equipment, high-tech, automotive, aerospace and defense, and medical devices, to improve efficiency, maximize revenue growth, and reduce operational costs.