I’m a copywriter. I love synonyms. When there’s more than one way to say a thing, it gives me options to talk about the same ideas and concepts different ways without repeating myself too often. The Digital Revolution, or the Fourth Industrial Revolution, or Industry 4.0, or The Industrial Internet of Things (IIoT) has been a boon for business copywriters. It has been less of a boon for the people responsible for effectively delivering on its promises. Now that may seem unfair at first. Enormous corporate empires and entire professions have risen in the last few decades on the promise…