Augmented Reality on the Shop Floor

  • How are new tools like augmented reality changing and improving the way we operate?
  • What challenges have limited the scope of this sort of technology until recently, and what has changed?
  • Working with industry partners and collaborators to develop in-house expertise to get the most out of these new capabilities
  • Walking through real-world examples where augmented reality is the difference-maker driving improved performance in our operations
  • Demonstrating the scalability of augmented reality on the shop floor: What can other organizations learn from our experience?

Derrick Register
VP, Supply Chain
Coca-Cola Refreshments

Derrick is a highly motivated leader who believes in achieving success through building exceptional teams. He believes teams that exhibit great communication, leadership, and job competency, furnish exemplary results. Derrick worked in the Automotive Industry for most of his career. While working for Meridian Automotive Systems, his responsibilities included Environmental Health and Safety Engineering. Most of his success was in managing several launch facilities where he implemented ISO 14001 and EHS Programs. Derrick was promoted to Plant Supervisor, responsible for productivity metrics that drove the financial budget.

After one year, he advanced to Operations Manager with P&L (profit and loss) responsibilities at multiple sites. In this role, Derrick’s direct responsibilities included managing the production and assembly departments, quoting, overseeing launches, budget development, customer liaison, quality auditing and implementation, capital justification and business plan development.

Later, Derrick traveled abroad on a special assignment with Ford Motor Company in Cologne, Germany, where he served for several years as a Program Manager on the global vehicle platform for future model vehicles. He developed the process flow to collect multiple inputs from the consumer business groups worldwide. After successfully completing that assignment, he moved to Product Planning to gain experience on vehicle development. There, he was responsible for developing the business cases for all Small Car platforms out of APA (Asia, Pacific and Africa) Consumer Business Group, which included engineering, marketing, purchasing, finance and cost estimating inputs to achieve financial targets. The Small Car platform accounted for 15 percent of the overall business in APA.

Over the past 7 years, Derrick has performed as the General Manager at Coca-Cola Refreshments in the following locations, Detroit – MI, Bellevue – Washington and Dinuba – California. As the GM, he was responsible for the entire operation of producing and transporting carbonated beverages, Dasani Water, Hot Fill and NHB (Natural Health Beverages).

He served as Director of Manufacturing – Northwest, Vice President of Manufacturing – Northern Texas and Vice President of Manufacturing – West Region. He has had P&L responsibility for as many as 16 locations including co-manufacturing, which includes development, distribution, and strategic business planning. Most recently, he served as Vice President of Supply Chain for the US Region, which includes Planning, Operational Excellence, Human Resources, Procurement, Quality, SES, and Engineering.

Derrick received a Bachelor of Science, Occupational, Safety, and Health with an engineering minor from Grand Valley State University and a Master’s in Business Administration with emphasis in Operations Management from Lawrence Technological University.

He volunteers throughout the year with various organizations. During the holiday season, he participates in feeding the sick and shut-in, homeless, and special needs citizens through Tabernacle Missionary Baptist Church. He serves as a mentor in the SOAR program-assisting elementary schools children improve their reading skills through Grace Community Church. Serves on the Parking Lot ministry at Grace Community Church. Acts as a sponsor for the Special Olympics – Washington. Participates in a host of activities to assist the local community when called upon.

Derrick Register is a native of Detroit, Michigan. He is a proud husband to wife, Rajoielle and father to beloved daughter, Blake and son, Derrick. In his spare time, he enjoys spending time with his family, mentoring, traveling, reading and sports.