Grant McDougall
CEO
BlueOcean
The next wave of marketing AI is agentic and context-driven. These are intelligent systems that understand your brand, your customers, and your market context, then act to deliver measurable business outcomes. The opportunity is enormous, but success depends on moving from experimentation to embedded capability that drives sustained growth.
In this 35-minute session you will learn how to:
- Identify high-impact opportunities where agentic context-aware AI can deliver immediate value in strategic planning, personalization, creative agility, and campaign optimization
- Integrate AI into existing workflows so it plans, executes, and adapts without disrupting operations
- Build a contextual intelligence layer that ensures AI decisions align with brand strategy, customer insights, and market conditions
- Measure and communicate results with business-grade metrics that prove ROI and build executive confidence
- Equip your teams with the skills, governance, and collaboration models that make human and AI interaction seamless and trusted
Through real-world examples, practical frameworks, and quick start actions, you will leave with a clear, actionable roadmap to transform agentic context driven AI from a promising capability into a core driver of sustainable marketing growth.
