Amanda Bailey
Vice President, Customer Marketing & Loyalty
Lowe’s Companies, Inc.
Session Details:
In an era where consumers expect a personalized, seamless experience, loyalty is no longer just about “points” and “perks”— it’s about creating an impactful omnichannel experience for your customers. In this session, Amanda Bailey, Lowe’s Vice President, Customer Marketing & Loyalty, discusses how Lowe’s is redefining loyalty to create an enhanced experience for customers, while also reaching new segments through a data-driven marketing approach. She shares insights on:
- Leveraging AI and digital tools to enhance innovation, strengthen value propositions, and generate deeper customer insights
- Creating impactful brand experiences that blend in-store and online interactions to drive deeper engagement
- Navigating the shift from consumer engagement to empowerment, where customers expect brands to proactively support their projects and purchases
Tackling challenges in data privacy, AI-driven engagement and evolving customer expectations to build trust and long-term loyalty
