Driving ROI From AI Investments – Avoiding the Pitfalls That Get in the Way of an Effective AI Strategy

Paul Bradley 

Senior Director of Product Marketing 

TraceGains 

Session Details: 

• Where we are (and where we aren’t yet) in AI evolution for F&B brands. 
• Applied AI for the real world – hype vs. substance. 
• Goal setting and value measurement – do’s and don’ts. 
• Data security considerations and risk management. 
• AI Accuracy and Hallucination risk. 
• Evaluating AI partnerships, future-proofing your investment.