Supply Chain Visibility

Sidra is a mechanical engineer and a supply chain enthusiast with more than 16 years of experience in manufacturing and planning across multiple geographies including Asia, Europe, and North America.

After starting her career in manufacturing with Unilever, Sidra joined Philip Morris International in 2017. Since, she has held various positions in operations and supply planning, thereby proactively contributing to achieving the company’s vision of delivering a smoke-free future. In response to global supply chain disruptions, she has been involved in supply chain transformation projects, the deployment of digital solutions, and associated change management.

In her current role as Director Operations Customer Services Latin American and Canada (Supply Chain), Sidra’s main focus area is ensuring service superiority in markets with high innovation portfolios. Her key focus areas are: planning and response, loss elimination across the value chain (B2B & B2C) and in-market customer collaboration programs.