Personal Brand

For today’s interview we spoke with Erik Liederbach, a social strategy and marketing executive who specializes in partnering with C-Suite executives and other senior leaders to create and execute social media and marketing strategies that deliver results, maintain a positive presence, and build brands. Erik has worked for companies ranging from startups all the way to the Fortune 500 across a wide range of industries, and with a particular emphasis on cybersecurity leaders. In this conversation we explore what senior leaders do and don’t want to achieve through social media, how they find a return on the investment of time and energy they put into it, and some best practices to make a positive contribution as an individual, as part of a community, and as a reflection of the larger business’s own brand. Far from being an activity for younger generations early on in their careers, having a social media presence that establishes and promotes what you care about professionally can be the difference-maker in things like Talent Acquisition and Talent Retention, as well as building a presence in the networks thought leadership relevant to your work and your company’s interests. This is a topic relevant to everyone working in a leadership role today, especially the ones who feel they are behind the curve and do not know where to start on catching up and taking control of what their online presence says about them and their employer. For all this and more, give this episode a listen!