NAMLS25

Calen Holbrooks  Head of Marketing  Airtable  Start building AI workflows that reimagine your go-to-market—today. Learn how marketers are using Airtable to automatically research audiences, generate creative concepts, and synthesize customer feedback in workflows that run continuously, not one-off chats. With Airtable, you already have the data, the people, and the context—you just need the playbook. Join Airtable’s Head of Marketing to see five proven workflows your team can build and use on day one.

Grant McDougall  CEO  BlueOcean  The next wave of marketing AI is agentic and context-driven. These are intelligent systems that understand your brand, your customers, and your market context, then act to deliver measurable business outcomes. The opportunity is enormous, but success depends on moving from experimentation to embedded capability that drives sustained growth.  In this 35-minute session you will learn how to:  Through real-world examples, practical frameworks, and quick start actions, you will leave with a clear, actionable roadmap to transform agentic context driven AI from a promising capability into a core driver of sustainable marketing growth.