Demand Supply Integration

Marsha McIntosh-Hamilton is the President of North America Supply at Diageo, a global leader in beverage alcohol. Diageo has an outstanding collection of more than 200 brands, including Johnnie Walker, Crown Royal, Bulleit, Smirnoff, Cîroc, Ketel One, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness. In this session, Marsha will discuss shifting to a ‘one business’ mindset for a true demand-supply integration. As well as building resiliency and agility across supply networks should be a priority for organizations