CH Robinson

At the 2023 edition of the European Supply Chain Executive Summit series held in Barcelona, Spain, June 19-21, we sat down with Chris Cutshaw of TMC, a division of C.H. Robinson, to speak about Generative AI, one of the most powerful new tools supply chain leaders are bringing online. Chris had given a presentation earlier at the event entitled, “New Role of Generative AI in Achieving Supply Chain Orchestration: Featuring Microsoft’s Next Generation Journey” that used real-world examples from an early-adapting industry leader to demonstrate what is possible. In this interview we discuss some of the key takeaways from that workshop, and a general overview of what senior executives should be thinking about and learning about as they work to build this new technology into their existing supply chain organization. Give this one a listen!