Category

MARKETING

VIDEO, MARKETING

TikTok, X, Threads, Bluesky – Hot Takes on Disruptor Platforms

November 18, 2025

Moderator John Field, Head of Brand Marketing at Phillips 66, leads a candid conversation with social media leaders from Costco, CoxHealth, JPMorgan Chase & Co., and Lenovo on navigating disruptor platforms like TikTok, X, Threads, and Bluesky. Together, they explore how shifting platform dynamics, ownership changes, and emerging ad opportunities impact brand strategy—and how to decide when to lean in, sit out, or simply observe.

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VIDEO, MARKETING

Leading Your Marketing Strategy with Vision and Innovation

November 18, 2025

Felicity Carson, Chief Marketing Officer at Onsemi, shares how visionary leadership and strategic innovation can elevate marketing’s role in driving business value. She highlights real-world examples and a proven framework for aligning vision with product innovation—offering actionable insights to help leaders create standout customer experiences and drive sustainable growth.

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VIDEO, MARKETING

A New Era of Loyalty Powering the Future of Customer Experiences

November 18, 2025

Amanda Bailey, Vice President of Customer Marketing & Loyalty at Lowe’s Companies, Inc., shares how Lowe’s is redefining loyalty for a new era of personalized, omnichannel customer experiences. She explores how AI, digital tools, and data-driven marketing strengthen value propositions, deepen engagement, and empower customers—while navigating evolving expectations, privacy challenges, and the future of long-term loyalty.

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VIDEO, MARKETING

How to Survive and Thrive as an Elite Marketer

November 18, 2025

Francesca Cardarelli, CMO of McDonald’s Canada; Chris Hewitt, Global Head of Brand and Marketing Technology at Sun Life; Katie Williams, CMO US at Haleon; and Navneet Singh, VP of Marketing for Network Security at Palo Alto Networks, explore what it takes to survive and thrive as an elite marketer today. This panel dives into purpose-driven leadership, emerging trends, and the evolving paths of modern marketing—offering candid insights on navigating rapid change, guiding teams, and choosing which trends truly deserve attention.

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VIDEO, MARKETING

Innovation in Marketing and Customer Experience: Master your Marketing Strategy and Align Your Resources to Significantly Increase ROI

November 18, 2025

Vidya Ramnath, Senior Vice President and Chief Marketing Officer at Emerson, shares how to accelerate growth by mastering your marketing strategy and putting customer experience at the center. She explores how smart marketing investments and digital transformation can align teams, strengthen customer loyalty, and significantly increase ROI.

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VIDEO, MARKETING

Building Practical AI Workflows for Marketing

November 4, 2025

Calen Holbrooks, Head of Marketing at Airtable, shares how marketers can use AI powered workflows to transform their go-to-market strategies. He demonstrates how teams are leveraging Airtable to research audiences, generate creative concepts, and synthesize feedback automatically—turning everyday marketing data into continuous, scalable insight.

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VIDEO, MARKETING

AI in the Trenches: Practical Steps Every CMO Should Know

November 4, 2025

Grant McDougall, CEO of BlueOcean, shares how CMOs can turn agentic, context-driven AI from an experiment into a core growth driver. He outlines practical steps for integrating AI into strategic planning, personalization, and campaign optimization—ensuring every AI decision aligns with brand strategy, customer insight, and measurable business outcomes.

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