BluEPrint 12: Brand Parnerships – Collaboration Dreams and Nightmares
When audiences align, sparks fly. Build a win-win relationship with a partner, and it will extend your marketing reach and bring in new customers. Successful co-branding can create something that is so much more than the sum of its parts, and that is what we want to talk about in this edition of the bluEPrint series. When Two Brands Have Chemistry: Shared Values and Partnerships Whether it’s a short-term or long-term, casual or committed, branding collaborations can generate exciting opportunities for both organizations involved. Here are some examples of partnerships that sizzle. Match Made in Media Red Bull gives you…
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