Lenovo’s Customer-Centricity Transformation

Ben Massie shared Lenovo’s experience transitioning its supply chain into a customer-facing, customer-focused operation at the 2016 edition of the North American Supply Chain Executive Summit. While there were no cameras rolling during his presentation, he offered this summary of his case study in an interview  in the Exhibition Hall on September 13th.

Ben Massie is the Executive Director of Global Customer Fulfillment for Lenovo’s Datacenter Group. In this role Ben is responsible for all e2e elements of Lenovo’s datacenter clients order to delivery experience across every region with employees in 12 different countries. Previous to this role Ben ran Lenovo’s North America Supply Chain responsible for fulfillment of laptops, desktops, tablets, and server products in the North America region.

Ben has 15 years of experience in the technology industry (Lenovo, IBM, Microsoft) working primarily across supply chain roles in critical client management, demand planning, manufacturing operations, inventory management, supply chain strategy, and materials management, in addition to roles in sales operations, new product development and finance.

Ben is a 2007 graduate of the Executive MBA program from the University of North Carolina. He also holds a Bachelor of Science in Business Logistics from Penn State.